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Nghề ‘nóng’ với yêu cầu tư duy rộng, hành động nhanh
Theo chia sẻ của nhà báo, đạo diễn Nguyễn Trường Sơn – Chủ tịch Hiệp hội Quảng cáo Việt Nam (VAA), chưa bao giờ nghề Marketing trở nên “nóng” và được xã hội quan tâm nhiều như giai đoạn hiện nay.
Sự phát triển mạnh mẽ của chuyển đổi số, kinh tế số và toàn cầu hóa đã đưa Marketing vượt khỏi vai trò hỗ trợ, để trở thành một trụ cột chiến lược của doanh nghiệp.
Ông nhấn mạnh rằng, marketing là một nghề đặc biệt, đòi hỏi sự hòa quyện giữa tư duy tổng hợp và cảm xúc tinh tế. Người làm nghề không chỉ cần kiến thức về thị trường, tài chính, kinh doanh, truyền thông, tâm lý; mà còn phải sở hữu khả năng “nhìn rộng – nghĩ sâu – hành động nhanh”.
Theo Chủ tịch VAA, marketing là lĩnh vực yêu cầu nhiều nhóm năng lực: phân tích thị trường dài hạn, hiểu tâm lý khách hàng, kể câu chuyện thương hiệu, thổi hồn vào sản phẩm, sáng tạo không ngừng, phản xạ nhanh trước thay đổi, kết nối – thuyết phục mạnh mẽ và khả năng hoạch định chiến lược gắn với kiểm soát rủi ro và quan trọng hơn hết là tinh thần học hỏi suốt đời.
Ông Sơn cũng cho rằng, ranh giới giữa marketing – truyền thông – quảng cáo – bán hàng nay đã hòa trộn, tạo thành “combo sức mạnh” giúp thương hiệu lan tỏa hiệu quả. Trong hệ thống đó, Marketing chính là điểm khởi đầu, là “kim chỉ nam” định hướng mọi hoạt động tiếp theo.
Trong xã hội thông tin, khi dữ liệu trở thành tài nguyên quý giá, năng lực tiếp cận và tạo ảnh hưởng chính là chìa khóa thành công. Vì vậy, các chương trình đào tạo Marketing ngày càng bùng nổ, thu hút các thế hệ trẻ và sự đầu tư mạnh mẽ từ doanh nghiệp, khẳng định marketing là một nghề nghiêm túc, chuyên nghiệp và đầy trách nhiệm.
Vietnam Marketing Day – Dấu mốc ghi nhận nỗ lực của cộng đồng làm nghề
Vietnam Marketing Day (VMD) tổ chức vào ngày 12/12 hàng năm và được Hiệp hội Marketing Việt Nam (VMA) khởi xướng từ năm 2021, đã trở thành sự kiện ý nghĩa đối với cộng đồng làm nghề.
Theo Chủ tịch VAA Nguyễn Trường Sơn, đây không chỉ là hoạt động thường niên mà còn là biểu tượng cho sự trưởng thành và chuyên nghiệp hóa của ngành Marketing Việt Nam.
Ông Sơn khẳng định, VMD là dịp để các thế hệ làm nghề cùng ngồi lại, trao đổi xu hướng, chia sẻ kinh nghiệm và cập nhật những đổi mới của ngành trong thời đại số.
Nhiều năm qua, sự kiện đã thu hút sự tham gia của chuyên gia, doanh nhân, các nhà quản lý, những người trực tiếp làm marketing tại doanh nghiệp, từ đó tạo nên một diễn đàn đa chiều, giàu tri thức.
Theo ông Sơn, VMD còn có giá trị lớn hơn ở khía cạnh tôn vinh những đóng góp thầm lặng của người làm marketing – những người “thổi hồn” cho thương hiệu, kể câu chuyện cho sản phẩm và tạo cảm hứng cho cộng đồng.
“Chúng ta có quyền tự hào khi nghề nghiệp của mình ngày càng được xã hội công nhận, tôn trọng và tạo điều kiện phát triển,” ông chia sẻ.
Sự kiện được tổ chức với sự phối hợp giữa VMA, Hiệp hội Quảng cáo Việt Nam và Câu lạc bộ Các Giám đốc Sales & Marketing Việt Nam (CSMO), cho thấy sự liên kết ngày càng chặt chẽ giữa các tổ chức nghề nghiệp trong ngành.
Đây cũng là bước chuẩn bị quan trọng để đưa Marketing Việt Nam tiến tới chuẩn hóa – chuyên nghiệp hóa – hiện đại hóa, sẵn sàng đón nhận những thách thức mới của thị trường toàn cầu.
Chủ tịch VAA gửi lời tri ân đến tất cả những người đang cống hiến cho nghề, đồng thời bày tỏ kỳ vọng rằng tinh thần sáng tạo và đam mê của đội ngũ làm Marketing sẽ tiếp tục đưa thương hiệu Việt vươn xa, lan tỏa mạnh mẽ tới cộng đồng trong nước và quốc tế.
Nguồn: Tiếp thị và Gia đình
CHIẾN LƯỢC Strategy,SỰ KIỆN Event,THỊ TRƯỜNG Market Research#Chủ #tịch #VAA #Marketing #đã #trở #thành #một #trụ #cột #chiến #lược #của #thời #đại #số1773304820
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